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Home > Why Choose SMa > Our Academic Team
Our Dedicated Academic Team
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With over 40 years of training and educational experience, SMa-SOM have assembled an extensive local network of well qualified adjunct lecturers; experienced practitioners and professional consultants to teach in our academic programmes who teaches on a part-time basis. Overseas faculty from our partner universities also forms a critical corps of lecturers and tutors for our higher education programmes.
Take a look at our Academic Profile below
Dr Lim Cheng Hwa

Dr Lim Cheng Hwa
PhD (University of Strathclyde),
MSc Management (Heriot Watt University),
Fellow CIM
Chairman of CIM (UK) Singapore Chapter
Qualification
Dr Lim graduated with a Msc in Management and a PhD from the University of Strathclyde, one of UK leading research University. Dr Lim also holds a CIM Professional Postgraduate Diploma in Marketing with the Chartered Institute of Marketing (UK) and was appointed the Chairman for CIM (UK) Singapore chapter in 2003.
Experience
Dr Lim has more than 30 years experience in the area of Sales & Marketing. He has work for Multinationals and government agencies and has lectured extensively in the lecturing circuit since 1985 and continues to teach and share his insight with students pursuing their MBA & undergraduate programmes with specialization in Marketing Management. Dr Lim is current the CEO of Trans-I-Consulting group, a leading management consulting group in South East Asia and has consulting experience across Asia pacific. Besides his excellent academic credentials, Dr Lim also presented numerous research papers in the areas of marketing and management. Dr Lim was also Appointed Visiting Professor of Marketing for Huazhong University of Science & Technology (China)
Awards and Contribution
1978 to 1980- Appointed Officer Commanding Microwave Relay Company, Second Signal Battalion
1980- Singapore Armed Forces Good Service Medal
1998 to 2002- Appointed Business Advisor to Ota City Promotion Office (through Japan Technology Interface) to promote Small and Medium Enterprises (SME) linkage to Singapore
1999 to 2000- Appointed Advisory Consultant to Pakistan High Commission in Singapore to develop a model for Pakistan IT companies to use Singapore as a hub to launch their products to South East Asia.
2000 to 2002- Appointed Business Advisor to Business Creation Center/ Japan Technology Interface promoting Chiba business and technology to Singapore SMEs
Since 2003 - Appointed Board of Directors, CIMNET a subsidiary of Chartered Institute of Marketing (UK) that develops and run E-marketing courses
Since 2003 - Elected Chairman, Techpark 21 Council- an association that promote the interest of high technology companies in the western region of Singapore
2006 - Appointed President of Silver Ribbon Singapore, a voluntary organization that champion mental health and the rehabilitation of recovered mental patients back to society.
Dr Chan Wee Kee

Dr Chan Wee Kee
DBA (University of Southern Cross),
MBA (Oregon State University, USA),
BEng (Hons) (Oregon State University, USA)
Fellow CIM
Qualification
Dr Chan graduated with a Doctor of Business Administration from University of Southern Cross and a Master of Business Management, MBA from Oregon State University, USA. Dr Chan is a trained and accredited Professional Engineers and holds a Bachelor of Computer Engineering from Oregon State University, USA.
Experience
Dr Chan is current the Managing Director of Smartvoice Pte Ltd, a joint venture company with Euro RSCG, a fifth largest advertising company and marketing company listed on New York Stock Exchange. Prior to his venture, Dr Chan was also the CEO of Easi-Connect Pte Ltd and General Manager of SITEL Singapore Pte Ltd, a United States Company founded in 1985 and quoted on the New York Stock Exchange. It is one of the world's largest provider of outsourced, global Customer Relationship Management (CRM) services.
During his experience in US, Dr Chan also collaborates with Oregon State University to develop database application which was to link the Human Resources Planning, Academic Affairs, and other Graduate Schools to monitor all graduate activities such as publishing, and research funds.
Dr Michael Fong Chong Fatt

Dr Michael Fong Chong Fatt
PhD, MA (UniSA),
BBA (RMIT),
Dip Mktg (CIM)
Qualification
Graduating form the University of South Australia with a Master of Arts (Communication Management), Mr Fong also holds a Bachelor in Business Administration from the Royal Melbourne Institute of Technology University and a Diploma in Marketing with the Chartered Institute of Marketing (UK). He has recently completed his Doctor of Philosophy (Ph.D.) in Business and Management with his doctoral research thesis based on the complexities of the competitive FMCG environment.
Experience
Mr Fong has more than 16 years experience in the area of Sales & Marketing. He has work for Multinationals and Public listed Companies in both manufacturing and the trading of Fast Moving Consumer Goods (FMCG). He has lectured extensively in the lecturing circuit since 1990 and continues to teach and share his insight with students pursuing their MBA & undergraduate programmes with specialization in Marketing Management. Mr Fong is a associate with the faculty of: Bradford University, Oklahoma City University, Edith Cowan University, Nanyang Technological University, University of Wales, Queen Margaret University, Macquarie University, Curtin University, University of South Australia, Central Queensland University, Heriott Watts (Edinburgh Business School), Nanyang Polytechnic and Singapore Polytechnic. He also conducts seminars on Brand Management for Fast Moving Consumer Goods & Merchandising techniques regularly. Mr Fong is currently working with the Civil Service College (under the Prime Minister's office) & Singapore Retailer's Association as adjunct trainer for some of their workshops.
Ms Jean Quan

Ms Jean Quan
MBA
Qualification
Ms Quan holds an MBA and has more than 15 years' experience in electronic, computer, telecommunications and HVAC industries in senior management and engineering positions.
Experience
Ms Quan is a lecturer and trainer with renowned Quality Institutions in Singapore. She conducts Quality Managers Programme with SQI. She has many years of experience in quality cost management, supply chain management and work re-designing. As a professional consultant in operations and planning, Ms Jean provides consulting services to both local and regional organizations on cost and productivity improvement and strategic planning.
Mr Frankie Yee

Mr Frankie Yee
MBA, PG Dip (CIM), BBus (Econs), Chartered Marketer (CIM UK)
Academic Credentials
Master of Business Administration - University of Birmingham, UK
Post-Graduate Diploma in Marketing - Chartered Institute of Marketing, UK
Bachelor of Business (Economics) - Swinburne University of Technology
Membership of Professional Bodies
Chartered Institute of Marketing Member - Awarded the Chartered Marketer Status
Experience
Mr Frankie Yee is currently an Associate Consultant, providing key consultancy advice in the designing of in-house training programmes to many MNCs such as Nokia, AVIVA Insurance, Cable & Wireless Ltd and British American Tobacco. Prior to this, he has accumulated over 5 years of corporate marketing and managerial experience.
In addition, he has taught in both post-graduate and under-graduate programmes for various universities including: Australian National University, University of Western Sydney, Coventry University, University of Wollongong, Henley Business School (Brunel University), Northumbria University and the Chartered Institute of Marketing. He was also actively involved in the development of the course materials and continuous assessment materials for the Chartered Institute of Marketing in Singapore and Malaysia.
He is currently in the midst of pursuing his Doctor of Business Administration with University of Newcastle (Australia). Mr Frankie's research interests include areas in strategic marketing and strategic management.
Mr Ng Boon Kwang

Mr Ng Boon Kwang
MAA, BEcons (NUS), FCIM., Dip.M, MIEX.
MIPR, CPM (Asia Pacific)
Qualification
A graduate of Chartered Institute of Marketing, UK, he also holds an Economic Degree from the National University of Singapore and a number of professional qualifications in Exporting, Mass Communications and Public Relations. He has also completed a graduate Certificate in Management Consultancy and he is an Associate Member of the Institute of Management Consultancy, Singapore.
As a renowned academic in the South East Asia circuit, Mr Ng sits on the council of various professional bodies including Marketing Institute Of Singapore; Chartered an is currently the Vice President, Asia Pacific Marketing federation
Experience
Mr. Ng is currently the Managing Director of MarkPlus&Co Pte Ltd. Prior to that, he held various senior management positions in Esso, Nestle, GlaxoSmithKline, Union Carbide, Rediffusion, Jurong Ice Skating Rink, including a 5-year international business consultancy assignments overseas. He has extensive experiences in marketing a wide range of consumer, institutional and industrial goods and services in Asia Pacific, Middle Eastern, African and European countries. Mr. Ng has over 30 years of experiences lecturing CIM students in many commonwealth countries, particularly in Singapore, Malaysia, Middle East and Africa. He specialized in subjects like Principles and Practice of Sales Marketing, Mass Communications & Global Marketing.
Mr Ang Kee Lin Richard

Mr Ang Kee Lin Richard
MBA (RMIT), G Dip (Bradford), BBBA (RMIT),
Dip M S (SIM), Dip T & D (SIM)
Qualification
Mr Ang holds a MBA in International Management (RMIT), BBBA (RMIT), Graduate Diploma in Multinational Management (Bradford) and Diploma in Management Studies (SIM), Training & Development Management (SIM), Personnel Management (NPB) and Certificate in Public Relations Practice (IPRS).
Experience
With over 20 years of experience in professional fields including, Financial Controller cum Treasurer (Asia Pacific) of Steris Corp, a company listed on NASQAD, Mr Ang held also held position as a Deputy President in Maxwell Macmillan Publishing, a world leader in publication. Both academically and professionally qualified, Mr Ang conducts academic lectures for the University of Western Australia and Curtin University of Technology's Graduate School of Management for their Master of Business Administration and the Master in International Business Programme in Singapore, respectively. In the Bachelor's programme, he conducts academic lectures and supervise students' final research management project with University of Bradford and Open University. Mr Ang is an associate lecturer/trainer with Singapore Polytechnic, Temasek Polytechnic and Civil Service College (Institute of Public Administration Management).
Mr George T.W. Hu

Mr George T.W. Hu
PG Dip Biz Law, LL.B. (UOL)
Qualification
Graduating from the University of London, Mr Hu has a Bachelor of Laws (LL.B.) Degree and a specialized Postgraduate Diploma in Business Law.
Experience
Mr Hu is a lawyer by training and profession, has had over 15 years of industry experience in business and commerce, he has been engaged as a legal advisor and consultant in many and varied industries including banking and finance, shipping, construction and manufacturing. Among his notable clients include Citibank, HSBC, Lehman Bros, Gammon Skanska, Koh Brothers Construction and AIG. Interspersed with such extensive corporate and business experience, George still finds time to indulge in the teaching of law and its application to business, George has had over 10 years of academic teaching experience having taught in institutions such as the Singapore Accountancy Academy, Singapore Association of the institute of Chartered secretaries, the Singapore Contractors Association, the Financial Planning Association of Singapore, the Singapore Institute of Purchasing and Materials Management, the Institute of Advertising Singapore, the Singapore Manufacturers' Federation, the Singapore National Employers Federation and Nanyang Polytechnic. In 2001, in pursuit of his keen interest in writing and the sharing of knowledge, George co-authored a book (together with academics from Nanyang Polytechnic and N.T.U.) entitled "Construction Insurance and Risk Management: a Practical Guide for Construction Professionals" which is published by the Singapore Contractors Association.
Mr Lee Siao Sing

Mr Lee Siao Sing
MSc, BSc (NTU)
Qualification
Mr Lee holds a Bachelor of Science in Mathematics and Statistics from NTU and a Master in Statistics & Operations Research. He had also received his postgraduate training in the institute of Social Studies, The Hague, Netherlands.
Professional Membership
Member of Institute of Statisticians (UK)
Fellow of the Royal Statistical Society (UK)
Experience
Mr Lee has over 35 years of experience in the professional field; he was the Principal Statistician in charge of the Economic Branch, Ministry of Finance (Singapore). Prior to this position, he was the Economic Affairs Officer for United Nation for over 18 years and is vastly experienced in Management Science application, Quantitative Method of Business, Managerial Economics and Operational and Logistic Decision.
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