Information

Engineering Seminar:

Date: WED, 27JAN 10

Transferring Digital Contents from Paper to Mobile Phone

Time: 7pm – 9pm

Venue:
SMa School of Management
Spring Singapore Building
Level 11

Guest Speaker: Dr Douglas Chai

This seminar looks at the latest research work carried out at Edith Cowan University in barcode technology, which enables digital contents to be transferred from paper to mobile phone. The seminar has two parts.

In part one, it addresses an image processing based technique for reading one-dimensional barcodes; such as the EAN-13 which is used worldwide for marking retail goods. The proposed technique uses a digital camera to acquire an image of the barcode, it then uses an image processing algorithm to locate and subsequently decode the information stored in the barcode label. With this technology, a consumer would be able to capture an image of a barcode label using his or her camera phone. The phone, programmed to interpret barcode images, can generate the barcode value which is used to identify the product. By connecting online, the consumer can then get access to a wealth of information about the product. This includes not only product description and price but also product review, price comparison, location of retailers, etc.

In part two, it looks into a new patent-pending two-dimensional color barcode designed to hold high capacity data. The innovative technology is called the "Mobile Multi-Color Composite" 2D barcode or MMCC in short. Using the MMCC, digital contents such as multimedia can be stored as a barcode and printed on paper or mediums such as magazines and notice boards. The digital contents can then be retrieved into an electronic form by taking a snapshot of the barcode with a mobile phone camera and without network connectivity.

Public Rate
IES Member

:
:

$20
$10

SMa Member

$10

Light refreshments will be serve during the seminar.

About the Speaker:

Dr Douglas Chai completed the BE(Hons) and PhD degrees in Electrical & Electronic Engineering from The University of Western Australia (UWA), Australia, in 1994 and 1999, respectively.

He is currently a Senior Lecturer with the School of Engineering and Mathematics and the Director of the Visual Information Processing Research Group at Edith Cowan University.

Dr Chai is a senior member of the IEEE and a member of the Engineers Australia. He is currently the Chair of the WA Chapter of the IEEE Signal Processing Society. He was the IEEE WA Section Chair (2003-2004), Vice-Chair (2002), Secretary (2000-2002).

He has over 40 technical publications and has recently won two ARC Discovery Project research grants. His research interests include image processing, video coding, facial image analysis, document imaging and multimedia communications.

For more information on Dr Douglas Chai: http://www.se.ecu.edu.au/~dchai/

To Register, Please Call 6572 5609 or Email: TitanTan@sma.edu.sg

BACHELOR OF

ENGINEERING (HONS)

(Electronic Systems)

(Communication Systems)

The Bachelor Of Engineering (HONS) is a direct award by Edith Cowan University. It is one of the only programme in Singapore that has received Full Accreditation by Engineers Australia (EA). It is also endorsed and validated with our 2,600 Industrial Partners to give our graduates a better career prospect.

Bachelor of Engineering (HONS)

Major in either Electronic Systems or Communication Systems.

Directly into 3rd and 4th year of the course.

Full Accreditation by Engineers Australia.

Up-to-date and innovative teaching matters.

Highly-qualified teaching staff from ECU with PhD qualification.

Proudly Brought To You By:

Event Supported By:

SMa School of Management | 2 Bukit Merah Central, #11-00, Spring Singapore Building, Singapore 159835

Tel: 6572 5600 | Fax: 6572 5601 | Email: titantan@sma.edu.sg