Awards & Accreditation

Murdoch University School of Media, Communication & Culture enjoys an international reputation in mass communication field and has a strong industry links with the media industries internationally. Murdoch university teaching staffs also have a strong record in professional consultancy work and publications. In recent reports by the Australian Universities Quality Agency and the Graduate Careers Council of Australia, the school was cited as one of Australia's Top 5 in the Mass Communication discipline.
Introduction

The Murdoch Bachelor of Mass Communication is a fully accredited programme that comprises of 9-12 modules and can be completed in 16 months in Singapore on a part time basis. It also offers students the opportunity to complete a double/ single major degree in the following combinations:
- Public Relations
- Comunication Technology and Policy
- Any Commerce major (prerequisite subjects at Year 1 must be fulfilled)
Career Prospects

Murdoch graduates are highly sought after in the international workforce. Students completing the Bachelor of Mass Communication may follow career trajectories leading to media management, planning & promotion, Public relations and Journalism.
As a high ranked teaching campus in Australia, our degree is recognized by relevant Professional bodies in Australia and internationally. MU graduates have found employment in a diverse range of challenging professions. Your degree will provide a solid foundation, enriching both your career and your life.
June 2004 - Murdoch Business Graduates get the choice of jobs
The most recent graduate destination survey showed Murdoch Business School Graduates compete well with those from other universities. Murdoch had the highest percentage of graduates finding the career of their choice within the first year of employment.
- Murdoch University - 78.3% (92)
- University of Western Australia - 77.9% (68)
- Edith Cowan University - 68.8% (141)
- Curtin University of Technology- 64.7% (303)
- UND 50% (4)
Recent research by DEST Australian Universities Teaching Committee (2003) "Australian Business Education Study: Enhancing the Quality of Australian Business Education" showed that Murdoch University graduates had an average starting salary of $32 000, with an employment rate of 83%.
Some very satisfied employers of MBS graduates include:
- Coca-Cola
- Nestle
- Gillette (MBS graduate, Simion Hawkins, is the marketing manager for Australia)
- KPMG
- Marketforce
- Western Power
- Donovan's Research
- Woodside Petroleum
- Singapore Press Holdings
- Proctor and Gamble (Singapore)
- Reserve Bank of Australia
Objectives

The Murdoch Bachelor of Mass Communication programme will provide students with knowledge about contemporary global media and communication, new media technologies and policies, as well as the importance of ethics and law in mass communication practices and public relations. The mass communication degree offers two majors: Public Relations and Communication, Technology &
Policy. Regardless of which major the student chooses, students will learn about media audiences and public opinion, and they will also develop qualitative and quantitative research and communication skills.
Programme Outline

The Bachelor of Commerce comprises of 12 units delivered over a minimum duration of 16 months. Students are provided with options to graduate with a single or double major by completing the following modules:
| Public Relations |
Communication, Policy & Technology |
| Media Audiences and the Public |
Cultural and Media Policy |
| Communication Research |
New Media Technologies |
| Professional Communication |
Professional Communication |
| Public Relations: Theory & Writing |
Global Media Industries |
| Campaign Management |
Media Audiences and the Public |
| Communication and Conflict Management |
Communication Research |
| + 6 Electives |
+ 6 Electives |
Programme Duration

The Murdoch Bachelor of Mass Communication programme is 100% delivered in Singapore by Murdoch University Faculty members and highly experienced local lecturers, all of whom are practitioners. This course is offered on a modular basis tailored to meet the needs of busy professionals. Each unit is supported with 36 contact hours conducted on weekday evenings / weekends.
Entry Criteria

- All Polytechnic Diploma holders (some bridging subjects required for non - Mass Comm. related diplomas)
- SMa Diploma in Mass Communication
- Diploma from other recognized institutions will be review on a case to case basis
- GCE "N", "O", "A" levels holders and ITE graduates are required to undertake the Diploma in Mass Communication programme to be eligible for the 16 months programme.
Application Procedure

Interested applicants are required to submit the following:
- Duly-completed application form that can be obtained from SMa School of Management or SMa web site
- Certified true copies of all education certificates and transcripts
- Application processing fee of S$20 (non-refundable)
* Reservations will not be entertained.
Withdrawal & Deferment

All notice of withdrawal must be in writing. A full refund of the course fees paid will be made if notice of withdrawal is received more than 60 days before course commencement. If notice of withdrawal is received between 60 to 30 days before course commencment, 75% of course fees paid will be refunded.
No refund will be made after the course has commenced. Course Fee paid will not be refunded in the event of deferment regardless of whether the request made is prior to commencement or after the commencement of the course.
Changes & Amendments

SMa reserves the right to make changes to the programme structure, admission requirements, course fee, examination rules and regulations, lecturers, date and venue of lectures.
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